RichGen NBA, a proud Chicago native, has channeled his passion for fashion and community into the creation of his urban clothing brand, Rich Generation. The brand embodies the spirit of resilience and creativity, drawing inspiration from the vibrant culture of Chicago. RichGen's vision is to craft clothing that not only represents personal style but also reflects a deeper sense of identity and belonging.

At the heart of Rich Generation is a powerful motto: "Rich Generation's endeavor is to strengthen bonds through shared experiences and meaningful connections." This statement highlights the brand’s commitment to fostering unity and encouraging people to come together through their experiences. Every piece of clothing is designed to inspire connection, reminding wearers of the importance of building strong relationships within their communities.

RichGen's mission extends beyond fashion, with a focus on preserving family legacies and creating pathways to success. Through Rich Generation, he aims to provide opportunities for individuals and families to build lasting success, empowering the next generation to carry forward their heritage and create meaningful, impactful lives.